Our Approach to Branding
Whether you’re looking to rebrand or to develop a brand new brand for your organization, program, or campaign, our scalable team can help. And regardless of the project’s scope, it all starts with a strategic approach.
At Novak Birch, we take a holistic approach to branding, focused on identifying who you are (or what your program/campaign is). What do you offer that no one else does? We’ll work together to define your brand, then develop an identity that reflects you and engages your customers.
Getting to the Heart of Your Brand
A brand isn’t just the information you communicate to the world—it’s how the world sees you. So while you can carefully craft your brand identity (logo, tagline, color palette, fonts, etc.), your brand transcends that. For more on this, read our blog post.
Bringing Your Brand to Life
Now that we know who you are and what unique value you offer, it’s time to use those insights to build your brand.
From project kick-off to design, messaging, and implementation, we work collaboratively with you throughout the brand development process. Our creative/art directors, designers, copywriters, and strategists work with our account management team to stay in close communication with you through each round of revisions, until each component is approved.
Together, we will create a memorable brand that incorporates your personality and value proposition, leaving you with an authentic narrative that best represents your organization and resonates with your audience.
- Brand Strategy
- Intelligence Gathering, Competitive Review, & Communications Audit
- Brand Identity (Logo Design, Taglines, Value Propositions, Messaging Platforms, etc.)
- Corporate Identity Packages
- Print & Digital Collateral, Reports, & Publications
A STATELY NEW LOOK
University System of Maryland Brand Identity
A MODERN & FRESH UPDATE
U.S. Bureau of Economic Analysis Brand Identity