A Brand Transformation

Trust For Credit Unions

A fresh, new brand propelled TRUST into the market with more visibility and clearer product offerings.

Download the full case study here.

TRUST helps credit unions serve their members by providing a professionally managed family of mutual funds—exclusive to credit unions—and the information and analysis to support investment decisions.

Download the full case study here.

Despite its 26-year tenure, TRUST was not a well-known solution in the credit union market outside of its stakeholders. TRUST sought to rebrand to prepare for change in the investment market and better position themselves as a desirable credit union investment option.

Download the full case study here.

  • We conducted qualitative and quantitative research to define TRUST’s role in the marketplace as well as customer and stakeholder perceptions.
  • We crafted a messaging platform that clearly communicates key benefits and differentiators.
  • We developed a new brand identity, including logo, color, typeface, and imagery.
  • We redesigned the website to elevate the TRUST brand and to incorporate key benefits as well as helpful resources, a calendar of events, user-friendly contact methods, and the ability to upload videos.

Download the full case study here.

  • TRUST reports increased time spent on the site, indicating improved user engagement.
  • The redesigned website won a 2013 Summit Creative Award.

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Novak Birch

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