A fresh, new brand propelled TRUST into the market with more visibility and clearer product offerings.
Turns out, you can teach an old brand new tricks.
TRUST helps credit unions serve their members by providing a professionally managed family of mutual funds—exclusive to credit unions—and the information and analysis to support investment decisions.
Turns out, you can teach an old brand new tricks.
Despite its 26-year tenure, TRUST was not a well-known solution in the credit union market outside of its stakeholders. TRUST sought to rebrand to prepare for change in the investment market and better position themselves as a desirable credit union investment option.
Turns out, you can teach an old brand new tricks.
- We conducted qualitative and quantitative research to define TRUST’s role in the marketplace as well as customer and stakeholder perceptions.
- We crafted a messaging platform that clearly communicates key benefits and differentiators.
- We developed a new brand identity, including logo, color, typeface, and imagery.
- We redesigned the website to elevate the TRUST brand and to incorporate key benefits as well as helpful resources, a calendar of events, user-friendly contact methods, and the ability to upload videos.
Turns out, you can teach an old brand new tricks.
- TRUST reports increased time spent on the site, indicating improved user engagement.
- The redesigned website won a 2013 Summit Creative Award.
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