Buy MBE Day Branding

Hosted by the U.S. Minority Business Development Agency (MBDA), the Buy MBE Day campaign promotes minority business enterprises (MBEs) around the nation by encouraging corporations, government buyers, and individuals to purchase goods and services from local minority-owned businesses.

For the Buy MBE Day inaugural campaign, Novak Birch designed:

• Logo: We designed a professional and friendly logo using colors previously used in campaign communications, to ensure a cohesive look-and-feel.
• Social Media Advertising & Graphics: We designed post graphics and four ads that individual states’ MDBAs used to generate awareness and encourage participation in the initiative via their Facebook, Instagram, Twitter, and LinkedIn pages.
• Window Cling: We designed and produced a window cling that MBEs displayed to share their participation in the initiative and help generate business.