Branding & Marketing Communications

Cruise Lines International Association (CLIA)

When COVID-19 struck and the cruise industry shut down, we helped CLIA quickly create and distribute communications to keep the cruise community informed of critical updates.

Amidst a global crisis and industry shutdown, we’re helping CLIA expertly chart the course for the cruise community.

CLIA is the world’s largest cruise industry trade association, providing a unified voice and leading authority for the global cruise community. The organization supports policies and practices that foster a secure, healthy, and sustainable cruise ship environment and promotes positive travel experiences for the more than 30 million passengers who cruise annually.

Amidst a global crisis and industry shutdown, we’re helping CLIA expertly chart the course for the cruise community.

  • CLIA’s marketing materials lacked cohesive branding. They sought to elevate their brand and provide consistent communications to the cruise industry.
  • When the COVID-19 pandemic began, CLIA voluntarily suspended cruise passenger sailings worldwide, making the cruise industry one of the first and only industries to completely shut down commercial operations in the interest of public health. They invested in continuous evaluation and engagement with leading public health experts to develop comprehensive re-opening plans that include robust health and safety measures designed to help protect passengers, crews, and destinations. CLIA needed to be able to act fast to keep the cruise industry apprised of the latest news and their aggressive response to the crisis.

Amidst a global crisis and industry shutdown, we’re helping CLIA expertly chart the course for the cruise community.

With a clear, strong brand presence, a suite of cohesive, visually engaging, and easy-to-read communications materials, and a smoothly executed, informative virtual summit, CLIA is successfully keeping its members and the entire cruise industry apprised of critical updates and safety protocols throughout the COVID-19 crisis.

Amidst a global crisis and industry shutdown, we’re helping CLIA expertly chart the course for the cruise community.

  • Brand Refresh: Novak Birch audited CLIA’s current brand and communications materials and conducted a brand refresh, delivering an updated color palette, iconography, illustrations, photography, and design elements that position CLIA as a leader in the travel industry and sustainable tourism and recognize their immediate and diligent response to COVID-19.
  • Communications: When the pandemic began, we helped CLIA quickly adapt to the changing state of the industry by developing timely communications that conveyed the economic impact of the shutdown, re-opening plans, and enhanced health and safety protocols. We developed a cohesive series of templates as well as new infographics, reports, fact sheets, and other materials that share news and updates and can be updated with new data or content. Our work includes:
    • Cruise Forward Virtual Summit: We branded this first-of-its-kind virtual summit to help CLIA inform the cruise community about critical topics affecting the industry today. We crafted a brand identity for the event and developed branded graphics for emails, the registration website, social media, and the virtual platform.
    • Board Materials: We designed a branded set of board materials for CLIA’s bi-yearly meetings.
    • Newsletter: We redesigned the Currents monthly newsletter.
    • Fact Sheets & Infographics: We designed easy-to-digest and visually engaging fact sheets and infographics.
    • Reports: We redesigned reports that align with the refreshed brand.
    • Social Media: We developed graphic templates for CLIA’s social media channels.
    • Templates: We refreshed their branded PowerPoint and Word templates.
    • Holiday E-Card: We designed, wrote, and animated CLIA’s holiday e-card.

Want to get in sync?

Drop us a line

Novak Birch

Important Notice

Microsoft has officially depreciated Internet Explorer versions 9 and lower.

In order to keep our website lean and free of code that merely hacks unsupported versions of Internet Explorer, we are no longer supporting IE 9 and lower. We believe in pushing web technology forward and so should you!

Download a better browser ›