Smart Lab Brand Identity

Choice Hotels

Custom Marketing in a Flash

At Choice Hotels’ annual convention, we created an engaging area called Smart Lab, where employees from Choice’s various hotel families could create promotional items that were customized specifically for their hotel brand. The area’s clean, modern design included icons and simple, compelling messaging: Local Marketing Made Simple. The inviting space drew employees in, where they used computers equipped with Choice’s Smart Program to create custom sales materials.

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Novak Birch

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