Novak Birch designed and fabricated a display that served as the focal point for the Sleep Inn booth at Choice Hotels’ annual convention. Designed to complement Sleep Inn’s brand aesthetic, the custom wall was 12′ high wall–4′ taller than other walls in the space–and featured a lit Plexiglas panel, giving the display a wow factor and attracting hundreds of convention attendees. The organic brand pattern and photos gave the high-impact wall a warm tone, while inviting messaging conveyed gratitude to both franchisees and associates and communicated Sleep Inn’s values and mission.
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