To make a splash at international trade shows like World Routes in South Africa and IPW London, we created a trivia app that attracted attendees to the Brand USA booth. Visitors were drawn to the high-impact, 103″ video screen featuring stunning photography of U.S. destinations, including unique, local experiences that are beyond the gateway airports. The video engaged attendees with compelling trivia about diverse U.S. locations and national parks, while table tents and collateral invited them to test their knowledge using nearby iPads and paper quizzes. The app captured attendees’ names and email addresses, enabling Brand USA to follow up with prospective partners.
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