Polished Product Packaging

Armacost Lighting

With a consumer-friendly brand and marketing materials, Armacost Lighting is igniting the industry.

Download the full case study here.

Armacost Lighting designs and manufactures innovative, energy-efficient LED lighting, LED drivers, dimmers, controllers, and accessories.

Download the full case study here.

Increase product sales among retailers and consumers, focusing on the flagship product—RibbonFlex Pro™ LED tape lighting.

Download the full case study here.

Created the Armacost Lighting brand and a suite of marketing materials to launch the flagship product.

  • Developed a brand platform, including logo, color palette, messaging, and unique selling proposition, used across all print, display, and web channels.
  • Conducted consumer focus groups.
  • Developed product packaging that prominently features benefits and DIY information.
  • Produced consumer-friendly installation guidelines.
  • Built customized, hands-on trade show and POP displays for distributors and consumers.
  • Created an intuitive, user-friendly website (armacostlighting.com) that provides quick access to product information and enables administrators to easily update the site.
  • Provided public relations support, including trade publications, trade shows/exhibits,
    and broadcast.

Download the full case study here.

  • National, regional, local, and online retailers carry the RibbonFlex Pro LED product and accessories, including The Home Depot, Lee Valley Tools and DeNault’s True Value.
  • The RibbonFlex Pro LED tape lighting and accessories are the first—and remain the only—component-based lighting system available at home improvement stores. They consistently receive the most five-star reviews of any accent or under-cabinet lighting product at The Home Depot.
  • The product has received significant industry recognition:
    • Won the Retailers’ Choice Award at the 2012 National Hardware Show®.
    • Profiled on the Lifetime channel’s home improvement show Designing Spaces.
    • Featured in National Hardware magazine.

Want to get in sync?

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Novak Birch

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