With Black Friday around the corner, it’s the perfect time to talk about using retail and merchandising displays to boost your sales.
Picture the mad rush of turkey-filled shoppers, lined up before the sun rises for door-busting sales. In the frenzy of crowds and unbeatable deals, how will your displays and signage stand out to win customers over?
Let’s take a look at signage that captures consumers’ attention, stopping them in their tracks and convincing them to buy products and services they can’t live without.
Be Clever…But Clear
We all love a clever retail sign that gives us a little chuckle. But, sometimes, clarity is sacrificed when we try to be a little too clever.
According to Small Business TRENDS, “It’s great to be clever, but if your store name alone doesn’t indicate your product mix, maybe you need a ‘sub-title’ below your main sign.”
Who are you? What are you selling? Make this very clear, then try adding a dash of humor or ingenuity. Let your imagination run wild—and then double check that it still makes sense. Especially during the holiday season, shoppers make speedy decisions on purchases, so you want to draw them in quickly with messaging and design that deliver.
Give Your Displays the Same Attention to Detail as Your Website
Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought.
In this digital age, we all put a great deal of time (and money!) into our company’s website. Hopefully you’re updating your website on a regular basis and paying close attention to the details of your products and services that may change over time.
But, as a retailer, your website isn’t the only thing that matters.
Shopify, known for their e-commerce platform, even touts of the important role of signage for retail businesses to successfully attract consumers and drive sales. “Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought.”
Your retail and merchandising displays will drive your sales if you invest in their quality, dedicating the same amount of strategic planning as your website and other digital platforms.
Despite the holidays and Black Friday warranting special campaigns, this doesn’t mean you should strip out your branding.
When our client, HMSHost, needed a retail sign that would draw attention, we designed and produced a quality sign that accomplished this while staying on-brand. And remember, don’t sacrifice quality when you need something done quickly—especially a branded component.
Eye-catching and cohesive signage will drive sales. Highlight new deals and offerings, while maintaining the look-and-feel of your existing branding.
This year, invest in creative in-store retail signage and merchandising displays that increase sales. Your products and services are valuable! Give them the attention they deserve with messaging and design that will improve your bottom line.