How do you freshen up an existing exhibit marketing booth design? Better yet, how do you do this when the space includes 10+ partner booths, each of which needs to retain its own brand identity while being connected by one cohesive theme?
We united a group of individual partner booths under a larger umbrella representing the USA, giving the space a much larger presence in the large exhibit hall. And we enhanced the existing design to give the booths a fresh twist while maintaining the outdoorsy, American look-and-feel that IPW visitors have come to recognize.
Take a look at how we refreshed the booth design without completely overhauling it:
Use Upgraded Details to Reshape the Look-and-Feel
Attract Repeat and New Visitors with an Enhanced Design
Never Underestimate the Power of Teamwork
When we embark on new partnerships, we always take a long-term approach. How can we think strategically to get the most out of your investment? How can we give an existing design a fresh feel and deliver an engaging experience that welcomes visitors? It’s a challenge we’re always ready to take on.